College Name: Berkeley College
Subject: Entrepreneurship
Course Code: BUS2255
Title: WEEK 10 DISCUSSION
Question 40786: Discussion Questions:
1) In your own words, what is a market? How can market research help an entrepreneur identify a market?
2) Describe social media marketing and mobile marketing. Be specific in your answer.
3) In your own words, what is market segmentation? What role do demographics and benefit variables play in the segmentation process?
