College Name: Florida Tech
Subject: Strategic Management
Course Code: BUS 5480
Title: WEEK 1 DISCUSSION
Question 40817: Using your understanding of strategy and the strategic management process, based on information offered in the video lectures and assigned readings, assess the following:
1. Identify how executives of a company of your choice have used—or have failed to use—elements of the strategic management process to run their business
2. Explain some of the components of this company’s overarching strategy and its success, providing relevant evidence to support your claims
3. Identify a close competitor (i.e., a company in the same industry) and briefly discuss how its strategy/strategic management process is different from that of your company
4. Which company’s strategy is more successful, and why?
5. What initial conclusion about strategic management can you draw based on your investigation?