College Name: Florida Tech

Subject: Strategic Management

Course Code: BUS 5480

Title: WEEK 4 DISCUSSION

Question 40820: Applying the business-level strategy typology (discussed in the video lectures and assigned readings) to the case of a company of your choice, address the following questions:
1. Which type of competitive strategy is this company using, and what is the evidence for the case you are making?
2. Is the company’s competitive strategy appropriate or could it be improved? Why?
3. Is the company’s competitive position relative to others in the industry strong? Why?