College Name: Berkeley College

Subject: Entrepreneurship

Course Code: BUS2255

Title: WEEK 10 DISCUSSION

Question 40786: Discussion Questions:
1) In your own words, what is a market? How can market research help an entrepreneur identify a market?

2) Describe social media marketing and mobile marketing. Be specific in your answer.

3) In your own words, what is market segmentation? What role do demographics and benefit variables play in the segmentation process?

College Name: Berkeley College

Subject: Entrepreneurship

Course Code: BUS2255

Title: WEEK 9 DISCUSSION

Question 40785: Discussion Questions:
1) In your own words, what is a patent? Of what value is a patent to an entrepreneur? What benefits does it provide?
2) In your own words what is a copyright? What benefits does it provide?
3) What are the differences between Chapter 7 and Chapter 11 bankruptcy? What sort of protections does each offer the entrepreneur?

College Name: Berkeley College

Subject: Entrepreneurship

Course Code: BUS2255

Title: WEEK 8 DISCUSSION

Question 40784: 1) What are the benefits and drawbacks of equity and debt financing?
2) What are some of the advantages and disadvantages of going public?
3) Some entrepreneurs do not like to seek new-venture financing because they feel that venture capitalists are greedy. In your opinion, is this true? Do capitalists want too much? Please explain in detail.

College Name: Berkeley College

Subject: Entrepreneurship

Course Code: BUS2255

Title: WEEK 7 DISCUSSION

Question 40783: 1) What are some of the questions that need to be answered when deciding whether to buy a business?
2) Identify and explain what some of the major advantages of franchising are.

College Name: Berkeley College

Subject: Entrepreneurship

Course Code: BUS2255

Title: WEEK 6 DISCUSSION

Question 40782: 1) Explain the challenges in new venture development.
2) Provide an example of a financial decision that can cause a new venture to fail. Explain in detail.
3) How can asking the right questions help an entrepreneur evaluate a new venture?

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